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OMIF – Music Industry Initiatives

FUNDING DEADLINES

Music :

Music Industry Initiatives

Deadline

October 28, 2021
5:00 PM EST

Music :

Global Market Development for Music Managers

Deadline

July 29, 2021
5:00 PM EST

Music :

Music Creation

Deadline

July 15, 2021
5:00 PM EST

Ontario Creates understands that COVID-19 has created many challenges across the creative industries.

  • Projects may address necessary COVID-19 responses, in keeping with the program objectives. Companies will be permitted to budget funds for operations-related costs, including salaries. Project outcomes should account for these types of necessary expenses.
  • The cost of participating in virtual activities/events that facilitate international business and audience development will be eligible including costs associated with the preparation of marketing materials.
  • As the COVID-19 situation evolves, successful applicants will be permitted to make activity changes as necessary.
  • Please contact your program consultant in advance to discuss the specifics of your circumstances and projected deliverables.

The OMIF Music Industry Initiatives (MII) stream provides support to Ontario's established music trade associations and organizations to offer initiatives, events and activities that strengthen, support and stimulate the economic and cultural growth of Ontario's music industry.

MII will provide funding to successful applicants that engage in strategic and collective initiatives with long-term impacts on growth and sustainability in the music sector by building market share, sales, innovation and regional capacity. Eligible activities include: professional development, training, business analytics and export activities (including showcasing Ontario talent).

Support is also available for music managers engaging in export/international business development activities. For more information see Music Industry Initiatives: Global Market Development for Music Managers.

Deadlines & Funding

The OMIF Music Industry Initiatives stream has a continuous application intake. Applications may be submitted until October 28, 2021 by 5:00 PM EST.

  • NEW: Activities must take place within a (maximum) 12-month spending window between July 1, 2021 – December 31, 2022.
  • NEW: Spending may commence once an application has been submitted (at applicant’s own risk), provided a valid certificate of insurance is in place.
  • For activities that are event-based (e.g. showcases, conferences) applications must be submitted a minimum 8-weeks in advance of the event.
  • The maximum funding request is $300,000. The minimum funding request is $10,000.
  • Applicants may submit more than one application to this program, provided the total funding request does not exceed the maximum funding amount of $300,000.

Funding is provided in the form of direct grants towards costs of eligible activities. The OMIF Music Industry Initiatives stream requires applicants to provide a matching contribution to ensure that maximum ROI is achieved from provincial investment. Exceptions to the contribution amount may be considered on a case-by-case basis. Applicants must demonstrate clear, measurable outcomes which align with the objectives of the MII stream.

Eligible Applicants

Music Industry Trade Associations and Music Service Organizations

Music managers please visit Music Industry Initiatives: Global Market Development for Music Managers.

Note: Full eligibility requirements can be found in the MII Guidelines.

Application Process

IMPORTANT: First-time applicants must contact the OMO at least three weeks ahead of the application deadline to discuss eligibility. Email inquiries to OMO@ontariocreates.ca.

  • Applicants must submit their applications electronically through the Ontario Creates Online Application Portal (OAP) at https://apply.ontariocreates.ca.
  • Applicants that do not have a user account on OAP should go to https://apply.ontariocreates.ca/ and click on “Register.” For assistance, please see Ontario Creates’ website for the “OAP Quick Start Guide”.
  • For technical assistance, please contact the OAP Helpdesk at applyhelp@ontariocreates.ca.
  • Applicants are strongly encouraged to begin the application process early to allow ample time to compile and complete the necessary information. The application can be worked on over time and save information as it is entered. Once saved, you can go back to edit and/or add information up until the time when the application is actually submitted.

Late applications will not be considered for funding.

Prior discussion with Ontario Creates regarding the eligibility of an activity does not guarantee funding.

Information Session

Interested applicants are strongly encouraged to attend an Ontario Creates Information Session. Please complete the online registration form by 5:00 pm ET on the day prior to the Information Session. Unregistered guests will only be accepted if space permits.

Webinar 1

REGISTRATION CLOSED

Date:

Wednesday, June 2, 2021

Time:

11:00 AM - 12:30 PM EST

    Webinar 2REGISTRATION REQUIRED      
    Date:Thursday, August 12, 2021
    Time:11:00 AM - 12:30 PM EST

    Enquiries

    Program Coordinator, MII
    416-572-0436
    OMO@ontariocreates.ca

    Enquiries regarding the Online Application Portal (OAP) should be directed to applyhelp@ontariocreates.ca

    To receive notification of upcoming deadlines and program updates, please register with your complete contact information, including your full name, company name and telephone number, as well as the name of the program that you are interested in.

    Frequently Asked Questions


    OMIF - General

    • The OMIF (formerly the Ontario Music Fund) was launched in 2020 to provide targeted economic development investment to the province’s vibrant and diverse music industry.

      The Key Program Goals:

      • Focus resources on music companies/organizations with strong growth potential by:
        • Providing investment to drive long-term growth; and
        • Maximizing ROI and enhancing opportunities for emerging talent.
      • Strengthening support at critical stages in the career of artists.

      The OMIF has three program streams:

      • Music Creation
      • Music Industry Initiatives (includes Global Market Development for Music Managers)
      • Live Music
    • The Music Creation stream launched on April 29, 2021.

      The Music Industry Initiatives stream is scheduled to launch on May 12th followed by the Music Industry Initiatives: Global Market Development for Music Managers stream on May 13, 2021.

      The Live Music stream is scheduled to launch in the summer of 2021.

    • Music Creation: The deadline for eligible applicants to submit complete applications is Thursday, July 15, 2021 at 5:00 pm ET, through the Ontario Creates Online Application Portal (OAP). 

      Music Industry Initiatives: The MII stream has a continuous application intake for eligible applicants following the guidelines being released on May 12, 2021. Complete applications may be submitted from launch until October 28, 2021 by 5:00 PM ET.

      MII Global Market Development for Music Manager: The guidelines are scheduled to be released on May 13, 2021 and the deadline for eligible applicants to submit complete applications is Thursday, July 29, 2021 at 5:00 pm ET, through the Ontario Creates Online Application Portal OAP. 

      Live Music: The Live Music stream guidelines are scheduled to be released in the summer of 2021 with an application deadline targeted for fall 2021.

      Applications and documentation received after their respective deadlines will not be considered.

    • The program provides support through three program streams – applicants include:

      • Music Creation — eligible domestic and multinational record labels and domestic music publishers.
        • NOTE: Due to systemic barriers and lack of diversity and inclusion in the music industry, Ontario Creates will consider high potential self-releasing Black & Indigenous Artist-Entrepreneurs as a record label for the purpose of ensuring more equitable access to funding opportunities. Potential applicants to which this situation applies must contact OMO at least three weeks ahead of application deadline to discuss.
      • Music Industry Initiatives — eligible music industry organizations or music service associations.
        • Music Managers are eligible for global market development support.
      • Live Music — Domestic music promoters and presenters (including festivals) with revenues under $1M who meet the eligibility criteria for OMIF as well as the Reconnect Festival and Event Program may not receive funding from both programs for the same festival/activity in the same activity window. Domestic music promoters and presenters (including festivals) with revenues over $1M who meet the eligibility criteria of the Reconnect Festival and Event Program are NOT eligible to apply for OMIF.
      • Domestic music promoters and presenters with revenues over $1M who do not meet eligibility criteria for Reconnect Festival and Event Program may be considered eligible for OMIF support. Please contact the Ontario Music office a minimum of three weeks ahead of the application deadline to discuss eligibility.
      • First–time applicants must contact the Ontario Music Office (OMO) a minimum of three weeks ahead of the application deadline to discuss their eligibility.
    • Ontario Creates understands that COVID-19 has created many challenges across the creative industries.

      • Activities may address necessary COVID-19 responses, in keeping with program objectives. Companies will be permitted to budget funds for operations-related costs, including salaries. Activity outcomes should account for these types of necessary expenses.
      • As the COVID-19 situation evolves, successful applicants will be permitted to make activity changes as necessary, that align with program objectives.
      • Please contact a Program Consultant at the Ontario Music Office to discuss the specifics of your circumstances and deliverables.
    • Under OMIF, an emerging artist is defined as an artist or group that has not achieved Gold Album status in Canada in the past 6 years and has had no more than 3 gold albums in their career (Gold Album threshold is currently 40,000 Album Equivalent Units sold). The Gold Record threshold is a useful guide to identify artists at earlier stages in their careers. If you are unsure of an artist’s status, visit https://musiccanada.com/gold-platinum/.

      Recognizing that the meaning of “emerging” may vary for different artists/genres/communities, alternative approaches to defining an emerging artist may be considered if accompanied by a sound rationale. Applicants may apply for activities that support artists at all stages in their careers, but funding for emerging artists will be prioritized.

      Applicants may apply for activities that support Canadian artists at all stages in their careers, but funding for emerging artists will be prioritized.

    • A “Canadian Artist” must be a Canadian citizen or have landed immigrant status. A Canadian group is defined as having more than one member, at least half of whom are Canadian citizens or permanent residents.

    OMIF – Music Industry Initiatives

    • Since the Music Industry Initiatives stream has a “rolling deadline”, applications may be submitted from program launch until October 28, 2021 by 5:00 PM ET. Activities must take place within a (maximum) 12-month spending window between July 1, 2021 – December 31, 2022. Spending may commence as of July 1, 2021 once an application has been submitted, provided a valid certificate of insurance is in place. For activities that are event-based (e.g. showcases, conferences, public-facing training programs) applications must be submitted a minimum of 8-weeks in advance of the event.

      Note: Applicants that choose to commence spending prior to funding approval do so at their own risk.

    OMIF - Technical

    • Financial statements for the most recently completed fiscal year and the previous fiscal year, for a total of two sets of financial statements are required.
      Financial statements must be supplied within six months of the applicant’s fiscal year-end (i.e. applicants with a December 31 year-end are expected to supply 2020 and 2019 financial statements by the application deadline).

    • Financial statements must be supplied within six months of the applicant’s fiscal year-end (i.e. applicants with a December 31 year-end are expected to supply 2020 and 2019 financial statements by the application deadline).

      • A minimum of Notice-to-Reader financial statements will be accepted for applications requesting $150,000 or less. Notice-to-Reader financial statements must be prepared and signed by a third party accountant who is a member in good standing of a provincial branch of the Chartered Professional Accountants (CPA).
      • Review engagement or audited financial statements are required for applications requesting more than $150,000, and must be conducted by an independent public accountant. .
      • NEW: Internally prepared statements will be accepted for requests of $15,000 or less.
    • “Permanent establishment” generally refers to a fixed place of business. However, whether a fixed place of business is a “permanent establishment” is a question of fact which must be determined on a case-by-case basis. In interpreting the term “permanent establishment”, the courts have considered factors such as: the degree of the corporation’s control over the place of business, the degree of continuity and permanence of the place of business and the presence of personnel and routine activities.

    • Canadian-controlled corporation” is generally a corporation that is more than 50% owned by Canadians, as determined under sections 26 to 28 of the Investment Canada Act (Canada).

    • To be considered Ontario-based, the company must be registered in Ontario and have a permanent office in Ontario.

    • Air travel should be budgeted at economy rates and should reflect the costs of booking at least 30 days in advance of travel. Accommodation expenses should be at moderate per night rates and should reflect the average for the travel destination/activity, and per diems are capped at C$75/day for domestic travel and C$100/day for international travel (including daily meals and incidentals).

    • As outlined in the OMIF Guidelines, costs related to capital expenditures (i.e. equipment, software) are restricted to specific circumstances. In the circumstances where costs related to capital expenditures are permitted to be included in the activities budget, an applicant can only include the “amortization expense” related to the cost of the capital expenditure. Where a capital asset has been rented, the actual rental cost is permitted for inclusion.

      The amortization expense for each capital expenditure must be calculated using the prescribed amortization method outlined in each program stream guideline (i.e. straightline method, % of cost). See the applicable guidelines to determine the maximum amount of amortization expense that is eligible to be included in the activities budget.

    • No. Taxes that are recoverable by the applicant may not be included in the Activities Budget or claimed as an Eligible Cost in the final cost report.

    • Related parties exist when one party has the ability to exercise, directly or indirectly, control, joint control or significant influence over the other. Two or more parties are related when they are subject to common control, joint or common significant influence. Related parties also include management and immediate family members.

      A related party transaction is a transfer of economic resources or obligations between related parties, or the provision of services by one party to a related party, regardless of whether any consideration is exchanged. The parties to the transaction are related prior to the transaction. When the relationship arises as a result of the transaction, the transaction is not one between related parties.

      Control of an enterprise is the continuing power to determine its strategic operating, investing and financing policies without the cooperation of others.

      Joint control of an economic activity is the contractually agreed sharing of the continuing power to determine its strategic operating, investing and financing policies.

      Significant influence over an enterprise is the ability to affect the strategic operating, investing and financing policies of the enterprise.

      [This definition is quoted directly from the CICA Standards & Guidance Collection paragraph 3840.03.]

    • One corporation is associated with another in a taxation year if, at any time in the year:

      • One of the corporations controlled, directly or indirectly in any manner whatever, the other;
      • Both of the corporations were controlled, directly or indirectly in any manner whatever, by the same person or group of persons;
      • Each of the corporations was controlled, directly or indirectly in any manner whatever, by a person and the person who so controlled one of the corporations was related to the person who so controlled the other, and either of those persons owned, in respect of each corporation, not less than 25% of the issued shares of any class, other than a specified class, of the capital stock thereof;
      • One of the corporations was controlled, directly or indirectly in any manner whatever, by a person and that person was related to each member of a group of persons that so controlled the other corporation, and that person owned, in respect of the other corporation, not less than 25% of the issued shares of any class, other than a specified class, of the capital stock thereof; or
      • Each of the corporations was controlled, directly or indirectly in any manner whatever, by a related group and each of the members of one of the related groups was related to all of the members of the other related group, and one or more persons were members of both related groups, either alone or together, owned, in respect of each corporation, not less than 25% of the issued shares of any class, other than a specified class of the capital stock thereof.

      [This definition is quoted directly from Subsection 256(1) of the Income Tax Act (Canada)].

    • A recoupable expense is an amount of money, and/or the cost of goods or services that is offered to an artist in a recording, license, publishing, performance or any service agreement; the recoupable amount is then paid back to the record label or publisher, usually at the rate of the artist’s share of royalties and/or other form of earnings. Recoupable amounts are generally paid back to the offer in first position, meaning that the artist receives no royalties until recoupment.

      Applicants will be required to clearly state recoupable expenditures where applicable. OMIF funding provided to eligible Applicants for artist expenditures and investment may be nonrecoupable in certain cases.

    • For consistency, OMIF will recognize all FACTOR funding as 50% public and 50% private. Radio Starmaker Fund is 100% private. Applicants should list the applicable funding from these entities in the appropriate lines in the Financing Sources section of the Activity Budget Financing Plan.

    • Business Plans must contain, at minimum, the following components:

      • Applicant profile (company history, the team, and description of the unique space you fill in the marketplace)
      • Overview of business activities, including and short/long-term goals. Outline competitive strengths, artist development strategies, human resources, corporate financing and other key details
      • A S.W.O.T. analysis (strengths, opportunities, weaknesses, threats) that demonstrates your knowledge of the market conditions in which you are operating
      • Case for Eligible Activities to be Funded: How can these activities take you to the next level? We want to help you grow beyond what you’re already doing…. Present a clear picture of how, with our assistance, you can make this happen. (Essentially we are looking for an analysis of how OMIF support will contribute to company growth and long-term potential; how your company demonstrates the capacity to undertake the proposed activities, and what the anticipated outcomes are for activities. Please refer to Appendix 2 of the guidelines for a list of potential Measurable Outcomes that you could speak to in your business plan.
    • At the time of the application, eligible applicants are only required to acknowledge they have or can obtain general liability insurance.

      Successful funding recipients must provide a Certificate of Insurance before the transfer payment agreement can be executed and it must contain all of the following criteria:

      • Commercial general liability insurance on an occurrence basis for third-party bodily injury, personal injury, and property damage, to an inclusive limit of not less than two million dollars ($2,000,000) per occurrence
      • Ontario Media Development Corporation* and Her Majesty the Queen in right of Ontario as additional insureds with respect to liability arising in the course of performance of the Recipient’s obligations under, or otherwise in connection with, the Agreement (Address: 175 Bloor Street East, South Tower , Suite 501, Toronto, ON M4W 3R8)
      • Cross-liability clause
      • Contractual liability coverage
      • 30-day written notice of cancellation, termination, or material change

      * Ontario Creates’ legal name is Ontario Media Development Corporation. When naming additional insureds on the certificate, please use “Ontario Media Development Corporation and Her Majesty the Queen in right of Ontario” (not Ontario Creates)

      Please note the eligibility activity window will reflect the first day that you are insured until the last date of the activity window.

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