The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution.

Moderator: Nigel Newton, Consultant for AR Innovation & Strategy

Panelists:

Bernie Roehl, CEO, Virtual Escapes
Damir Slogar, Founder and CEO, Big Blue Bubble
Keith Makse, CEO, Red Meat Games
Dr. Rhonda Bathurst, Executive Director, Museum of Ontario Archaeology

Data is a vital part of understanding consumer patterns.Creative content producers use data and analytics in vastly different ways toguide their product development, distribution, and marketing strategies. Thispanel looks at how three Ontario-based companies are using data and analyticsto inform their product development, guide their marketing strategies, andultimately, to understand their audience.

Moderator:
Erin Creasey, Manager, Industry Initiatives, OMDC

Panelists:
Devi Ekanand, Vice President, Marketing, Promotions and NewMedia, Coalition Music
Ken Hunt, Publisher, Toronto Life
Margaret Bryant, Director of Sales andMarketing, Dundurn Press

Exploring the Value Chain of Augmented and Virtual Reality Content Creation

The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution.

Moderator: Nigel Newton, Consultant for AR Innovation & Strategy

Panelists:
Nyla Innuksuk, Owner & Producer, Pinnguaq Productions Inc.
Srinivas Krishna, Founder and CEO, AWE Company Ltd.
Lucie Lalumière, Founder, Lalumiere Media and Executive Producer, 360 Story Lab
J. Lee Williams, President, Occupied VR

Alternative Financing: Lessons from the Trenches

In a climate where it is becoming increasingly difficult to finance content, creators and producers must explore alternative ways to raise capital. Hear from content creators across the sectors about their successes and challenges engaging with new financing models and learn whether any of these models (which include crowdfunding, venture capital and angel investment) are right for your company.

Moderator: Catherine Tait, President, Duopoly

Panelists:
Alex Jansen, Founder and Producer, Pop Sandbox
John Young, CEO, Boat Rocker Media
Anne Marie Maduri, Venture Capital & Private Equity Consultant, Maduri + Associates Inc.
Daniel Beckerman, Producer, Scythia Films