Canadian Interactive Industry Profile 2012

The Canadian Interactive Industry Profile highlights the economic impact of interactive digital media. This report follows two previous editions and proposes a revised methodology that includes a more narrowed definition of the digital media industry to provide more of a focus on companies creating true “rich interactive experiences” and those that supply services that directly enable other firms to create those experiences. Interactive digital media companies employed 26,700 full-time equivalents in Canada in 2011 and $3.8 billion in total gross annual revenue was generated by these companies, with $2.5 billion directly attributed to IDM content production. December 3, 2013