Digital transformation of creative media industries: Opportunities for success and challenges
Digital transformation of creative media industries: Opportunities for success and challenges examines the ongoing digital transformation in the cultural media industries, which touches all aspects of the cultural media landscape – from ideation and innovation through production to marketing and distribution. The paper provides a jurisdiction-agnostic scan of business, technology and public sector trends, and identifies the economic opportunities and challenges for the cultural media industries arising from the transition to a digital economy. March 5, 2012.