The Power of Canadian Film: Youth Film Consumption and Engagement

This report from REEL CANADA and Vice Media Group examines the impact of Canadian film among Canadian high school students, as well as general awareness levels around Canadian content and usage by teachers within the classroom environment. The learnings from the report will contribute to informing Canadian companies and content creators on youth attitudes and behaviours towards Canadian cultural film content; the identification of opportunities for Canadian creators to better connect with young audiences, as well as support the integration of Canadian film content into Canadian educational infrastructure.