Understanding and Engaging with Audiences

This report, commissioned by Telefilm Canada and produced with the assistance of Ontario Creates, the Canadian Media Fund (CMF), the Société de développement des entreprises culturelles (SODEC) and Creative BC, presents the findings of a Nielsen online survey examining how Canadians consume film and television content, the kinds of content they choose and the values that motivate them in their choice of both. The report focusses on film consumption and provides insight into peoples’ perceptions of and attitudes toward Canadian cinema.